The Water Dancer
Landing page design for the newly launched novel "The Water Dancer" by Ta-Nehisi Coates
Role
UI Design
Art Direction
Producer
Client
One World Books
Project Time
June 2019 
Overview
The project was completed during the three-month internship in Wix Design Playground. I created the landing page design for One World Books' newly launched novel "The Water Dancer" by Ta-Nehisi Coates. The goal was to transform both written content and visual assets into the engaging experience through the digital form that invites users to dig in the story, and drives sales.
I started the project with market research by interviewing clients in-person and studying emerging sites from the competitors and related industries. With an understanding of publishers’ online marketing culture, I further conducted visual research and user interaction test focusing on visual storytelling in order to best present the abstract concept of the book and achieve the purpose of promotion.
The final result shows the combination of the expressive letterform and the interactive footage. The water level will vary according to the user’s progress of browsing the page, which illustrates the situation that the main character in The Water Dancer is struggling with his miserable experiences under the world of slavery. My goal is to utilize the minimalist style yet bold storytelling element to approach the objective of this project.