Artrepreneurship
Branding & web design for Brooklyn-based non-profit creative agency Artrepreneurship
Role
Project management
UX research
UI design
Art direction
Producer
Client
Artrepreneurship
Team
Pei Jung Ho
Judy Ye
Leng Yue
Overview
The project was completed during the three-month internship in Wix Design Playground. I, along with Judy and Leng re-branded the visual system and built a new website for Brooklyn-based non-profit organization Artrepreneurship. The goal was to create a compelling website that communicates the organization's core values, promotes its creative agency business, and to build an online community following up with the offline courses and activities.
Before getting on with the design process, my partners and I made a great effort on understanding clients' needs and the difficulties they faced by in-person meetings and visiting their studio. After in-depth research, we summarized the major challenges that existed in their previous website: outdated, text-heavy/lack of interaction with users, unclear information, and ambiguous navigation. 
We, then, started the UX research and testing UI design targeting at our defined problems. After back-and-forth wireframing, examinations, and client checks, we not only generated the final solution for the visual and web structure but also helped clients to organize their online marketing focuses. 

Homepage design iterations

Final solution

Original homepage from Artrepreneurship website

Applying energetic elements like images, bright colors, hand-writing, and dynamic, bold structure into the final result, we aimed to emphasize Artrepreneurship's spirits and business direction. In order to solve the text-heavy and unclear information problems they had, we also re-created the web content, trying to reduce the visual fatigue and to engage with the users. 
"The website’s asymmetrical design is colorful and creative, while also retaining readability. " In October 2019, the newly-built Artrepreneurship website is featured in article 20 Best Nonprofit Websites that Truly Make a Difference from official Wix Blog.