Branding & web design for Brooklyn-based non-profit creative agency Artrepreneurship
Pei Jung Ho
The project was completed during the three-month internship in Wix Design Playground. I, along with Judy and Leng re-branded the visual system and built a new website for Brooklyn-based non-profit organization Artrepreneurship. The goal was to create a compelling website that communicates the organization's core values, promotes its creative agency business, and to build an online community following up with the offline courses and activities.
Before getting on with the design process, my partners and I made a great effort on understanding clients' needs and the difficulties they faced by in-person meetings and visiting their studio. After in-depth research, we summarized the major challenges that existed in their previous website: outdated, text-heavy/lack of interaction with users, unclear information, and ambiguous navigation.
We, then, started the UX research and testing UI design targeting at our defined problems. After back-and-forth wireframing, examinations, and client checks, we not only generated the final solution for the visual and web structure but also helped clients to organize their online marketing focuses.
Homepage design iterations
Original homepage from Artrepreneurship website